YO SKINCARE — About / Our Story
Beauty Experience. Botanical Heritage. Care Priced for Real Life.
Before YO SKINCARE was a brand, beauty was already part of our lives.
Amin brought more than 15 years of experience in multicultural beauty, brand development, consumer engagement and entrepreneurship, including helping grow the Taliah Waajid Brand and the World Natural Hair Health & Beauty Show into a major industry platform with more than 300 exhibitors and 30,000+ attendees.
Kimmy grew up on the skincare side of the beauty business. As the daughter of a master esthetician and owner of Corrective Skin Care, she learned early that skincare is not simply about what is in a bottle. It is about understanding ingredients, building consistent routines and creating products people can realistically use as part of everyday life.
Those two experiences eventually came together in a very personal way.
A Turning Point
In 2018, while Amin was driving to Essence Festival in New Orleans, falling trees caused a serious automobile accident. The recovery that followed created an unexpected period of reflection around family, faith, purpose, ownership and the Do-for-Self principles that had long shaped the way Amin and Kimmy approached life.
Out of that period came a simple question:
What could we build together that reflected our experience, our values and the way we believed skincare should actually serve people?
The answer became YO SKINCARE — Your Original Skincare.
We began building a straightforward face-and-body ritual around ingredients and products we believed in: authentic Ghanaian African Black Soap, SUPA GLO Facial Elixir and SUPA GLO Body Oil.
The goal was never to make skincare unnecessarily complicated. It was to create products that could cleanse, moisturize, soften, condition and support healthy-looking radiant skin while remaining practical enough to become part of a real daily routine.
Going Back to the Source
As the brand grew, sourcing became one of the most important parts of protecting what YO SKINCARE was supposed to represent.
For almost two years, we worked through trusted relationships in Africa to secure key raw materials. Then circumstances changed.
Our primary procurement partner suffered the loss of three immediate family members in Africa, leaving them unable to continue managing the sourcing process at the level the business required. At the same time, new tariffs and broader supply-chain pressures added another layer of difficulty to the cost and availability of raw materials.
We had a choice.
We could replace what we had been using with black soap that was more readily available in the United States, even though it did not meet the performance nor heritage standard we wanted for YO SKINCARE.
Or we could go back to the source ourselves.
We chose the source.
That decision took us directly to Ghana, where we began rebuilding the relationships behind our African Black Soap supply chain ourselves rather than relying entirely on intermediaries.
From there, the sourcing journey expanded to Ethiopia, where we worked to strengthen the relationships connected to Black Seed Oil, an ingredient that runs throughout the YO SKINCARE ritual.
Today, that journey connects three places.
Ghana represents the heritage and source of our African Black Soap.
Ethiopia represents the Black Seed Oil that helps connect the collection across our soaps, Facial Elixir and Body Oil.
And in the United States, those raw materials are brought together, mixed, filled and packaged into the finished YO SKINCARE products our customers receive.
That process matters because we do not want “African-inspired” to be nothing more than marketing language. We want to maintain a real connection between the ingredients, the people, the places they come from and the products we put our name on.
What “Original” Means to Us
That is also what we mean when we say Your Original Skincare.
“Original” is not about going backward. It is about staying connected to what is real while creating something that works for life today.
It means respecting where ingredients come from.
It means understanding the traditions behind them without pretending that tradition alone is enough.
It means combining heritage, modern formulation, beauty-industry experience and everyday practicality into routines people can actually maintain.
That philosophy extends beyond the products themselves.
We call it Human Sustainability — the belief that business should create opportunities for individuals, families and communities to move forward with dignity.
It influences how we think about sourcing, partnerships, ownership and growth.
Thoughtful ingredients. Straightforward routines. Accessible prestige.
Where We Are Now
As YO SKINCARE returns, we are not starting over.
We are moving forward with everything the journey has taught us — more experience, stronger sourcing relationships, a clearer understanding of our purpose and an even greater appreciation for the people who choose to support what we are building.
We still believe skincare should feel special.
We still believe beautiful products should perform without becoming unnecessarily complicated.
And we still believe one of the most important ideas behind YO SKINCARE can be said very simply:
You don't have to go broke to be beautiful.